Illustrations and wireframes for rebranding of a B2B SaaS start up that enables businesses to track their data and KPIs for major insights.

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Illustrations for Negative Underwear's marketing materials
encouraging women to shed fear and live with cheer. 

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Infographic for the Jobs-to-be-Done framework - a helpful way to look at customer motivations in business settings, a tool for disruptive innovation.

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Cover design for book about becoming better at
designing and selling products that people will buy.

 
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